Product Strategy
Frame product problems, priorities and experience direction around user and business outcomes.
About · Product Design · UX Architecture
Designing the thinking behind complex products.
- Connect user needs, business goals and delivery constraints before screens are designed.
- Bring structure to complex workflows so teams can make confident product decisions.
Profile
Experience built around complexity.
I work across enterprise platforms, healthcare, financial services, government systems, websites and mobile products.
With 14+ years of experience, my role spans product strategy, research, information architecture, interaction design, accessibility and design systems.
I work with stakeholders, clients, product managers and engineering teams to understand the problem, structure the experience and carry decisions through delivery.
The focus is not simply producing screens. It is creating a shared understanding of the product before and during implementation.
14+ yearsProduct & UX design
End-to-endDiscovery to delivery
WCAGAccessible experiences
SystemsScalable design foundations
Skillset
What I bring to a product team.
Distinct capabilities that support product decisions from early definition through implementation.
User Research & IA
Synthesize evidence into journeys, information structures and clear task models.
Interaction Design
Translate complex requirements into usable flows, states, behaviours and prototypes.
Service Design
Connect front-stage experiences with people, processes, systems and operational dependencies.
Accessibility
Build inclusive experiences with WCAG considerations embedded in design decisions.
Design Systems
Create reusable patterns and rules that improve consistency and delivery at scale.
Design Approach
From evidence to delivery.
A practical way of working that keeps decisions connected to the problem being solved.
Understand
Clarify users, goals, constraints and the current experience.
Structure
Map journeys, information and workflows into a coherent model.
Design
Explore interaction patterns and validate important behaviours early.
Deliver
Document states and edge cases, support developers and review the final experience.
Credentials
Professional foundation.
Certified User Experience Architect (CXA™)HFI
Certified Usability Architect (CUA™)HFI
BA ArtsEducation